CAPACITY BUILDING

Given the importance of quality and standard, skill sets empowerment, training and re-training is the foundation of sustained business growth, expanded customer-base and market network. ENEX-FEST training and special master-classes - offers the solution to the problems entrepreneurs face in their daily business.

CAPACITY BUILDING WORKSHOP

The capacity building workshop empowers entrepreneurs/MSMEs with the skill sets to scale up and run a successful business. ENEXEFEST Capacity Building Workshop is open to entrepreneurs from diverse backgrounds, especially from the creative economy subsectors. The aim is to transfer business knowledge, hands-on skills,  reshape talents in the way of business. The need to impact on them with business skills and management knowledge on how to grow and sustain their businesses is key to the successes they would be able to achieve.

KNOWLEDGE EMPOWERMENT

Two courses

CAPACITY BUILDING WORKSHOP

DAY ONE

  • Feb 11, 2026
  • 8:30am - 9:15am Abuja, FCT

Course 1

UNDERSTANDING YOUR SALES FUNNEL

Objective: Learn how to map and optimize your sales funnel

Key Topics:

* What is a sales funnel and why does it matter for MSMEs?

* How to identify bottlenecks and inefficiencies in your current process.

* How to segment prospects and prioritize high-value leads.

DR TEDDY HAMANKYUGH

  • Feb 11 2026
  • 8:30am - 9:15am Abuja, FCT

Course 2

MASTERING CUSTOMER SEGMENTATION AND TARGETING

Objective: Develop strategies to effectively target the right customers.

Key Topics:

* Importance of customer segmentation (age, location, behavior, etc.

* Tools for identifying and analyzing your ideal customer profile.

* Crafting personalized sales messages for different customer segments.

Resource Person/Organisation:

Nigeria Export Promotion Council

  • feb 11, 2026
  • 8:30am - 9:15am Abuja, FCT

Course 3

LEVERAGING DIGITAL TOOLS AND SOCIAL MEDIA FOR SALES GROWTH

Objective: Harness digital tools to increase sales visibility and engagement.

Key Topics:

* Utilizing social media platforms for lead generation (Facebook, Instagram, LinkedIn, etc.).

* How to use free tools for managing digital marketing campaigns (Canva, Google Analytics, MailChimp).

* Importance of maintaining an active online presence for building trust and increasing sales.

Resource Person/Organisation:

Corporate Affairs Commision

  • Feb 11, 2026
  • 8:30am - 9:15am Abuja, FCT

Course 4

BUILDING A CUSTOMER-CENTRIC SALES APPROACH

Objective: Shift from product-centric to customer-centric selling.

Key Topics:

* How to understand customer needs and pain points.

* Crafting offers and solutions that solve real problems.

* Providing exceptional customer service to drive repeat business.

RESOURCE PERSON: Muhammad Suleiman (SNA President)

 

COURSE REVIEW

HANDS ON

  • Dec. 5, 2024
  • 08:50am - 10 : 00am

Course 6: How to Write for Grant, Business Support, Sponsorship and Investment

Single course

Resource Person/Organisation:

  • Dec. 5, 2024
  • 10:00am - 11:00 am

Course 7: Professional Cooking Techniques for Master Chefs

Single course

Resource Person/Organisation:

President, Fashion Designers Association of Nigeria (FADAN).

  • Dec. 5, 2024
  • 12:20pm - 13:30 pm

Course 8: Illustration & Design Techniques for Super Fashion Designers/Tailors

Single Course

Resource Person/Organisation: Susan Bridge (Association of Professional Makeup/Bodycare Entr. Paris)

  • Dec. 5, 2024
  • 13:30pm -14:30

Course 9: Advance Professional Makeup Techniques

Single course

Resource Person/Organisation: NIPR (Abuja Chapter) 

  • Dec. 5, 2024
  • 14:30pm - 15:30pm

Course 10: Product Packaging, Branding and Marketing Strategies for Businesses Success

Single course

Resource Person/Organisation:

DG/CEO, NCAC

  • Dec. 5, 2024
  • 15:30pm - 16:30pm

Course 10: Packaging and marketing of Festivals for local and International tourism market

Resource Person/Organisation:

NITDA